Heather Winkle

Heather Winkle is a design executive.

Heather’s Bio:

Heather Winkle is a design executive who leads product and service innovation through human-centered design and organizational behavior.

Heather spent 20 years in Silicon Valley as a hands-on User Experience Designer and Design Strategist, building and leading design teams at Apple, Adobe, eBay, Yahoo, Intuit, Netscape, and a handful of start-ups. Heather recently joined Capital One as the Vice President of Design, where she is inspiring the company’s largest line of business to use human-centered insights, the power of data, and technological innovation to change banking for good. Prior to Capital One, Heather was the Director of Design for FileMaker, where she and her team designed FileMaker Pro and Server 11, 12, and 13, and created WebDirect and Go from the ground up. She has been a keynote speaker and educator at multiple DevCons and developer conferences in the US, Europe, and Japan.

In the analog world, Heather creates stained glass, wrangles her Great Dane, and plays golf with her husband, a PGA Professional.

Using Human-Centered Design to Delight Clients, Customers, and Consultants

As consultants you serve multiple masters –clients, users, and technology – in service of your business. It’s a delicate balancing act that all too often tips toward the loudest client, the most opinionated user, or the path of least technical resistance. But are these really the requirements that will enable you to create innovative solutions that are widely adopted and deeply embraced?

Human-Centered Design is a creative problem solving approach. It is both a mindset and a set of methods. It starts with deep empathy for the people who will interact with your solution and keen observation of their needs and contexts. It positions you to understand choices and behaviors and uncover thoughts, emotions, and motivations. This approach teaches you not just what to build but how to build it in order to make it not just useful and usable, but desirable and delightful. Industry leaders like Apple, Google, and Amazon have shown time and time again that human-centered design leads to solutions with higher adoption, increased productivity, reduced training and support, and optimal return on investment.

In this session you will learn:
1. Techniques for better understanding your users and designing from their perspective.
2. Frameworks for unpacking, organizing, and discovering insights to frame and inspire innovation.
3. Rapid prototyping techniques for testing early and iterating your way to the best solution.